Brainstorming vs. Braincalming

From IdeaChampions.com

The Heart of Innovation: Brainstorming vs Braincalming

If you work in a big organization, small business, freelance, or eat cheese, there's a good chance you've participated in at least a few brainstorming sessions in your life.

You've noodled, conjured, envisioned, ideated, piggybacked, and endured overly enthusiastic facilitators doing their facilitator thing.

You may have even gotten some results. Hallelujah!

But even the best run brainstorming sessions are based on a questionable assumption -- that the origination of powerful, new ideas depend on the facilitated interaction between people.

You know, the "two heads are better than one" syndrome.

I'd like to propose an alternative for the moment: "two heads are better than one sometimes."

For the moment, I invite you to consider the possibility that the origination of great, new ideas doesn't take place in the storm, but in the calm before the storm... or the calm after the storm... or sometimes, even in the eye of the storm itself.

Read the full article here.